Your Crew

You have the vision and you know where you're going. What you build to get there is a crew—your squad. Here's who is on it in a standard SQUAT round:

Your squad members

The testers. Each one a persona you recruited — from what you know, or from sources you brought — with where it came from on the record. Give your squad a goal and it goes: it wants something, it loses patience somewhere, and it quits at a point you didn't even realize is a problem.

Squad members are simulated testers, not human participants. What they find is product evidence you can inspect — it's not actual customer testimony, not market validation — but it often provides a useful point of view and information that helps propel you forward quickly and without busting your budget.

The moderator

Runs the room during a round. Keeps the session on track, asks the follow-up when something interesting happens, and makes sure what you get back is a real simulated session rather than a transcript dump.

The steward

Reviews your live product against the intent you've adopted for it, on your behalf — the pass a thoughtful product owner would make. It comes back with findings, recommendations, and the questions it thinks you should answer.

The ledger

Not a person, but the one that remembers. Every round, every result, every session, and the model pinned to the run. It's what turns "how are we doing?" from a feeling into a trend line you can look at and use to make decisions.

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